The WomenCertified® Award is issued to businesses who meet a higher standard of customer experience among women. The Award is the WomenCertified Seal of Excellence signifying that they have scored on average a good plus rating among women. How did we determine this rating system? Based on surveys of tens of thousands of women from our own MedeliaMonitor as well as with research providers such as the Wharton School of Business and JD Power.

Through this Seal, women are helping women identify businesses that value the customer experience and appreciate the needs and preferences of their female consumers. The Seal is a symbol of empowerment for women as collectively we can change how businesses treat us and women in generations to come.

Even though women account for 85% of all consumer purchases, most women say that businesses are not meeting her needs and delievering the customer experience they seek. Now women and their families can identify businesses that do care about making their shopping experience a good one, and are working to exceed her expectations.